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July 31, 2017

Monday: The Smashville Post

Welcome to the Monday post!

So once again Steven nails a review of a recently unveiled logo,  thus there is no point in repeating myself on the primary logo being cartoony but at least it's original. However, I must go into more detail regarding the shoulder patch....for those who haven't seen it:

Photo from
Yeah so....this is how NOT to do a Devils logo. I think one of the reasons why the NJ Devils don't use a pitchfork as their secondary logo is because they look like tritons, and of course that leads to thinking about Aquaman or the blue bionicle or something like that. However there's also the fact that they leave a lot of empty space which makes me think pitchforks should be sublimated and logos on their own without something added. This logo is clearly supposed to be a puck being shot so hard it's flaming, but there isn't enough detail on the sides of the logo to make me see the puck's edges. Rather, I see a circle with a bigger circle around it and a little script around the bottom of it. On its own, it reminds me more of a mediocre concept logo from one of those redesigns where the artist tries to design something original for the team based solely on the name and strips the identity from the logo.

My main problem with this logo is it has NOTHING to do with the Bevils main cartoony, sassy, sly, over the top and interesting primary logo. When I see them on the jersey, they look so far out of place you could easily convince me it was a fake. It's one of the WORST combinations of primary/shoulder  patches I've seen...ever. It's up there with the Yeti foot on the Colorado edge jerseys or the Wild's squared off shoulder patch for just being so out of place. On top of that, it's far too small and looks like an execution error type thing.

Congrats to Jake88 (or Jake M. as he calls himself now but I'm old school), and to BPoe as well, it was a super tough call in voting, and I think no matter who won, someone who earned it won! However with that we now enter August with little jersey news, it's kind of a dry period in HJC's year (as it usually is), so I encourage you to send concepts in! That doesn't mean slap a logo on anything and send it in, but if you have some concepts you've been saving concepts because you're not sure if you like the idea, send it in!

Voting this week is quite simple, we have the COTW this week, with 2 different artists and 5 concepts, 4 of them from Lucas D and 1 from Anthony C, two of this summer's most consistent artists in terms of giving us material. Poll is on the side of the blog, votes are due Friday

There's also the Hockey Card Competition, which you have 2 weeks to get your entries ready! Next week I'll start posting entries to give people lots of time to get something really unique ready. You want my vote? Score90 ;)

COTW July 21-27 vote (ends Friday @ noon ET)
Hockey Card Comp (entries due August 11th)

On with today's concepts

Nashville Predators Concepts (By: Lucas D.)

+ Fantastic colour balancing on the jerseys here
+ Good logo choices 
+ The changes done here are at worse lateral and thins like the piping only being around the yoke and the collar are improvements
+ Good logo choices

- I have a feeling this concept is actually from 2011, as Lucas's next concept proves his execution is miles above this particularly in the logo pixelation and the white outline around the shoulder patches 
- Now back in 2011/12 I would have liked the yokes on the jerseys, but now, they just seem to clutter the jersey and take away from the little teeth by the collar. Not bad, but make it too much like STL 

Rating: 7/10

Nashville Predators Concepts (By: Lucas D.)

+ Nice job with the custom logo. It fits everything from the Vegas logo like the negative space first letter of the city name, but is also shaped like a guitar pick to keep with the music city theme, nice work!
+ Striping translates well here
+ Tennessee flag 3 "stars" make for a nice shoulder patch 
+ Said colour balancing 
+ Great execution

- The one thing I wish was also done was something new with the sublimated pattern on the arms. It looks medieval and out of place on a music city jersey (guitar strings?)
- Wish you'd kept the actual Nashville font

Rating: 8.75/10 

Nashville Predators Concepts (By: Patrick N.)

+ Straight striping could work for the Preds, it looks pretty solid here
+ Colour lay out is done really nicely! 
+ Logo choices are pretty good
+ Collars look really nice
+ Good execution 

- If Nashville played in any other division, this would be a mute point but in the Central, Minnesota and St. Louis have very similar striping patterns
- Would have preferred the NP logo on the pants 
- Primary logo is pixelated 

Rating: 7.5/10

Tampa Bay Lightning Concepts (By: Brooks F.)

+ A solid combination of Lightning jerseys here, both interms of colour distribution and jersey elements, along with the 90s over the topness we expect from Brooks (the colour lay out of the home and road remind me of the original Edge jerseys, which I personally LOVE)
+ Striping is over the top, but not to the point where it can't work
+ Solid logo and color choices
+ Great execution

- Small gripe, but the NOB is a wee bit small
- The striping I can taking not being completely balanced because of the black numbers, but the collar should be black
- It doesn't look bad by any means, but I do prefer the current lightning bolt on the pants; this bolt reminds me too much of the San Diego LA Chargers

Rating: 9/10

Nashville Predators Concepts (By: Justin B.)

+ Striping is a very simple version of their pre edge jerseys, and you know, it looks pretty solid
+ Logo choices are perfect, and I like the look of the yellow guitar pick logo
+ Solid layout and execution

- The hem stripe would look better if it matched the sock stripes
- Numbers would be yellow on the white jersey's back
- Piping should continue on the yoke so as not to look awkward like Washington

Rating: 7.5/10

Nashville Predators Concepts (By: Steven G.)

+ Striping is a solid mix of not only the original jerseys, but something built around the Adizero template that looks like a natural progression for Nashville
+ Perfect logo choices
+ Colour balancing is pretty solid, the amount of blue on the white jersey, while a little more than exactly as is would be if the yellow were as the blue on the yellow jersey, it looks pretty solid , similar to Chicago in that way
+ Great execution

-Collar on the white jersey should be yellow

Rating: 9.5/10 COTW Nom from me!

July 30, 2017

Sunday: It's Finally Over!

Hi everybody! Steve's back at it after my hiatus from last week. To start, Congrats to Jake M on winning the open. As for everyone else, let's just be glad that it's over and we can get back to other competitions.

ALERT! ALERT! we actually have news of a new logo and uniform reveal! Today the Binghamton Devils (formerly the Albany Devils) unveiled their new set of jerseys and logos Saturday morning and, while copping out and copying their NHL counterparts, the logos are much more different than what they had in Albany.

image from
If you want an explanation of why the team chose this branding they were nice enough to create a graphic with a quote on it for people like us.

In a way, it's nice to see that the Devils actually put some thought of trying to separate the teams identities. After Binghamton losing the senators with the logos that they had, it would be a shame to see "B" logo with the devil horns and tail. the visor issue on the logo does bother me a bit but I can look past that. It's the alternate logo with the pitchfork that I can't get past. And if you guys were curious as to how a Adidas design looks on a CCM style jersey, here you go.

Overall I'd say that the whole thing was a solid 7.5/10. Nothing to special but it was a straight up copy of the Devils logo.

You guys know the deal. Onto the concepts!

COTW July 21-27 vote (ends Friday @ noon ET)
Hockey Card Comp (entries due August 11th)

Anthony C- Montreal Canadiens
Positives: The squared-off yoke looks nice and the three stripes work well on the jersey.
Negatives: I have a few issues with this. the first is that on the front view of the jersey, it looks like the yoke is squared on on side and rounded on the other. Second, that white collar doesn't blend together with the uniform. It looks like you placed it on top of it instead of it actually being a part of the jersey.
Overall: 6/10

Brooks F- St. Louis Blues
Positives: Let me just put on my nostalgia glasses first. Okay then, This has to be the most out there rendition of a  90's jersey that I've ever seen. to begin, that score of music you put as striping on the jersey really takes me back. Also, I like the two tone numbers on the back, sleeves, and "BLUES" wording.
Negatives: That yellow randomly going up the left side of the jersey is just strange. Also, why a cat? I would align this more with nashville than I would St. Louis with the logo.
Overall: 7/10 

Justin B- St. Louis Blues
Positives: The original colors look great with the yellow stripes and contrast jersey ends. Also, the "B" from the 90's script logo looks really good on the pants.
Negatives: You don't need to have the socks on the dark jersey two different colors like the away jersey. Also, the yellow lines on the pants contrast with the overall design a bit but it's a odds and ends thing. Mostly, swap the coloring on the "B".
Overall: 8.5/10 COTW NOMINEE!

 Lucas D- Vancouver Canucks
Positives: Love the green base with the dark blue  "V" logo. Also, the striping on the chest is nice and not bothersome.
Negatives: The numbers in the stripes are a little too much for my liking and make the center of the collar blue!
Overall: 7.5/10

Steven G- Edmonton Oilers 
Positives: This, I think, Is what everyone really wanted out of the oilers instead of that three stripe thing they wear now. It's simple and gives nod to the Oiler history.
Negatives: I'm sure you already know about how we feel when someone sends in a concept that's a previous jersey slapped on a new template. Yes, it's different colors but that doesn't take away from the fact that it's been done.
Overall: 6.5/10

Zack R- San Jose Sharks
Positives: Moving the alternate logo to the front of the jersey was a good choice on this as well as adding that additional orange stripe on the sleeve was nice.
Negatives: Besides the fact that it's (basically) a logo swap, it's just a very plain uniform overall.
Overall: 6/10

July 28, 2017

Friday: Flashback Freakout

Hello and welcome to another Friday post!  While there has been limited news in recent weeks, I think I've found something!  It appears as though we have gotten a peek at what the Senators will be wearing on the road next season.

These pictures were snapped at a fan meet and greet event earlier this week, and were subsequently posted to a Sens fanpage on Twitter.  Same issues here as on the home set; they took their previous design and squared it off, taking a mediocre design and turning it into something awful.  I can't even begin to describe how lazy this design is, and I have only one thing to say to the designer:

In terms of voting, we have the COTW vote for July 21-27, which ends Friday at noon EST.  As the voting for the final round of the Open is now closed (look for the announcement of the winning designer later), it is time to promote our next contest, the Hockey Card Competition!  Entries are due August 11 by noon EST.

COTW July 21-27 vote (ends Friday @ noon EST)
Hockey Card Competition (entries due Aug. 11 @ noon EST)

Now on to today's concepts!

Ben B.- Carolina Hurricanes

Our first concept of the day is Ben B.'s design for the Carolina Hurricanes.  Right off the bat, I love the choice of black breezers.  It helps with the color balance, and I've always felt that teams with red on red look a little too much like tomatoes.  The flag pattern on the breezers works surprisingly well for me.  I'm also a big fan of the inclusion of the sublimated hurricane flag pattern on both the home and away set.  I would have liked to see the hem stripe on the away set more in line with the home, swapping the silver and the white, as the silver in the middle of the striping sort of blends into the white.  In regards to execution, there is a lot to be fixed here.  Vertical stitching should stop at the hem stripe, and the TV numbers are too high on the arm.  The name on the back is too close to the yoke, and the number is way too big and too low.  The logos are very pixelated, and the inside view of the back of the away jersey should be red because of the yoke.  Final verdict: not a bad design, but a lot of crucial execution errors really drag this one down.  6/10

Brooks F.- Phoenix Arizona Coyotes

Our next concept is another entry in Brooks F.'s nineties series, this one for the Coyotes.  This concept combines the early Yotes kachina pattern with their infamous desertscape third jersey.  Personally, I always loved the kachina pattern, it was distinct and fit in with the desert identity associated with Arizona, and I even liked the "Peyote Coyote" logo in its own way.  Sure, it's insanely 90s, but it fit with the time period and this project fantastically.  The only problem that I have with the kachina pattern here is that it's only one color on top of the background, and I really think that it works better with more colors.  I like the moon as a shoulder patch, but for a real 90s fit, I would've gone with the gecko patch from the original desertscape. I'm not crazy about the dark set being the burnt orange color, I probably would have gone with black like the original Yotes set and made the jersey in the logo some other color.  I think plain black breezers were a good call with so much going on up top, but the desertscape on the socks is completely unrealistic, just go with a simple striping like they did with the original set.  Final verdict: definitely very 90s, but misses the mark just a bit.  8/10

Christian L.- New York Islanders

Moving on, we have Christian L.'s design for the New York Islanders.  I like that you matched the font on the jersey to the font used in your original logo, that's very well done.  I also really like the striping pattern used, especially since it works on both the light and dark set.  At first I wasn't a big fan of the shade of blue used, but it grows on me the more I look at it.  I'm not sure about the stylized N in the logo, if there's some significance to it please let me know in the comments, but I probably would have just gone with a regular N.  I didn't like the split collars when I saw them at the unveiling in Vegas, and I don't like them here either.  In terms of execution, the hems are really sloppy, and there are areas across the concept where the blue peeks out from behind the orange.  The TV numbers look way too big, and the name on the back is a tad too big and too close to the yoke. Final verdict: a decent design, but sloppy execution detracts from it.  7/10

John E.- Penn State Nittany Lions

Next up is John E. with a design for the Penn State Nittany Lions.  For some reason, my dad has always hated Penn State and has passed that hatred on to me, so it pains me to say this, but I love this design.  The striping pattern is fantastic, and the way you carried it over to the dark set by adding the extra stripes is genius.  Excellent logo choices, and I even like the name in the extended yoke on the back.  I'm a fan of the number font, it fits in with the school's classic look, but the serif adds a little bit of flair.  I love the numbers in the striping, I think it works really well, especially to add to the big blue stripe on the dark set.  I keep looking for something to dislike, but I honestly just can't find anything.   A vast improvement on their fairly boring current set.  Final verdict:  a fantastic set that I really hope Penn State adopts on the ice.  10/10 and my COTW NOMINEE!!!!!

Justin B.- Arizona Coyotes

Our second Yotes concept of the day comes to us from Justin B., and once again I'm pleased by the return of the kachina pattern.  I love the use of multiple colors in the kachina here, it really makes it pop.  I actually think the use of the old logo's head in the new color scheme works really well here, so kudos for that.  I like the idea of the arms matching across the set, but I think in execution it throws too much black into the white jersey.  Font choice and colors for numbering are solid.  I'm not a big fan of the paw logo in general, so I would have probably gone with the state outline as a shoulder patch.  I think it's a much stronger logo, and it helps bring the state identity to the "Arizona" Coyotes.  As for execution, I'm not sure what that grey stripe is between the jersey and the breezers, and on the back view I'm hoping that the coyote head is just part of the layout of the the concept and not an actual tramp stamp logo.  Final verdict: a solid combination of eras for the Coyotes.  9/10

Steven G.- Calgary Flames

As a native Atlantan, I hate Calgary for stealing the Flames, but as an  Atlantan I also love these uniforms.  Definitely an improvement on their current set and a great nod to the history of the franchise, with them wearing if first in Atlanta and then in the early years of their tenure in Calgary.  That being said, I can't really tell if you sent this in as a joke or not.  It's an exact copy of Calgary's original uniforms with a minor change to the collar.  In terms of how much I want to see it, I give it a ten.  But I have to dock points because there is just no originality in it.  Others have managed to move back to this style while not directly copying it, so I know it can be done.  Final verdict: a great looking set that I know will work on the ice, because it already has.  5/10

***PSA: Please don't send in an existing uniform on a new template.  While it's cool to do "this is what they should have done with the rebrand", if they've already done it, we know what it looks like and there's no point reviewing it.***

That's it for me today, I'll see y'all next Friday!

July 27, 2017

Thursday: Copycats

Hello everyone, welcome back to another Thursday post!

Again we have a little bit of news to talk about, but of course nothing that I haven't already been beaten to.

The Belleville Senators unveiled their new logo yesterday. If you haven't seen it yet I'm sure you can predict what it is, but if you'd like to see it, go take a look at Phil's post yesterday.

In my opinion, I'm not a huge fan. I think they just took the safe route, and I'm not too impressed. I also don't think the "B" works nearly as well as the "O" does. I also think the red stroke on the B could be removed to make the look a bit cleaner, though it's been growing on me. Overall, it's the safe route and it's a pretty decent look, though it just doesn't impress me. I think the jerseys will be the make or break as to whether this team will look good or not.


This week in voting not much has changed since my last post on Sunday. The COTW vote is still going, and now less than 24 hours remain. There's also the vote for the HJC Open final, between Jake and myself. I think this is going to be a close one, and your vote could always make the difference, so go drop a quick vote for the concept you like best!

HJC Open Final vote (ends Friday @ noon ET)
COTW July 14-20 vote (ends Friday @ noon ET)


Ben B. - Toronto Maple Leafs
A slight backstory since none of you guys are aware of this, but Ben and I talk through twitter a bit about concepts, and I've given him some minor comments along the way. So if I make a reference to something I've told him before, that's where it came from.
+The Leafs look best in a classic design, rather than a more modern one, so this fits the bill. This has probably been my favorite concept that you've shown me.
+The striping pattern is a nice way of combining their classic design with something more like the cuffs of this alt, all while being something new. And, hey, it's consistent!
+Minor detail, but I love the white chinstrap on the blue helmet. 
-The TV numbers look a tad small. The back numbers are probably borderline being a tad small as well.
-I would move the logo and the name down a tad. The logo is too close to the collar and the name is too close to the yoke.
-The loose, white pixels below the front left hem that I mentioned to you are still there.
Overall: 8/10

Brooks F. - Milwaukee Admirals
+No lack of creativity on this one, that's for sure.
+Good color balance.
+The striping here suits the logo well.
+This design wouldn't look good on an NHL team, but I think an AHL team could pull it off.
-The shoulder design leaves the patch and TV numbers a bit cramped, though I'm not sure how much you can do about that.
-The name looks a bit small, but there's not much room to make it larger.
-I'm personally not really feeling the font you chose, at least for the numbers.
Overall: 8/10

Brooks F. - Rochester Americans
+The first thing I noticed about this design was the revamped logo, which I'm a fan of.
-The script looks slightly off center from the shield, though, and it's bugging me. Either that, or my eyes are just deceiving me and it's actually okay.
-I also think the "Rochester" inside the script is a bit unnecessary. It's unreadable from a distance, and doesn't really add much if you ask me.
+Just like last concept, the striping on this one suits the logo well.
+The stars on the cuffs are a nice, subtle addition.
+The shoulder stripes/shoulder yoke work really well to give this a more classic feel.
+You do a good job of keeping the red and blue from touching.
Overall: 8.5/10

Chris W. - Norfolk Admirals
+This is quite a nice look for the Admirals, and a bit more detailed than their current look.
+I'm a big fan of the primary logo. It's not perfect, but it's a nice alternative to the incredibly simple look they went with.
-Speaking of it not being perfect, I really don't think the N/anchor logo is necessary to be on the hat. It would still be hard to decipher from a distance, and just busies things up a bit.
+I like the striping pattern, though I'm not sure the exact inspiration for it.
-I think it may look better to also include the thin stripes on the hem, though I still think it works as is if you wanted to leave it.
+That font works surprisingly well.
+The alternate is a nice way to bring in their throwback/vintage Sabres look, and making it even better by making the stripe colors consistent.
+The diagonal wordmark fits pretty well on that jersey.
Overall: 9/10 and my COTW nomination

John E. - New Jersey Devils
+Most Adidas fix concepts would probably look a bit something like this, or a bit like the concept below. Kudos to you for stepping out of the box with this one, while still having it similar enough to work as a fix.
+I think the green works, though I'm not sure I prefer it. I could go either way on this one probably.
-This is more a curious comment than anything, because I'm not actually sure this would be better, but I'd be interested in seeing what the logo on the red jersey looked like in green.
+Speaking of the logo, I think it looks pretty good isolated from its circle.
+The striping is a nice way to fix what they went with while still using the inspiration that they did. It's inconsistently consistent too, and it works.
-Not a bit fan of the thin stripe, though. Just makes it a bit too busy in my opinion.
+I love the pants design.
-I like the name font, but I'm not sure how I feel about the number font.
Overall: 8.5/10

Steven G. - New Jersey Devils
-Not a very creative concept here, but that can be excused because that's not the purpose here.
+In terms of fixing the mess that Adidas made of the Devils, I think this does a good job at bridging between a traditional and modern look and improving the base design that Adidas gave them.
+Hem stripes!!
-I don't think I'd have minded if you used the three stripes of equal thickness on the arms.
+Can't really complain about returning to the classic design, though.
-I suppose this is more of a gripe I have with the Devils' uniforms in general rather than your concept, but I've always thought there was too much black on the road jersey compared to red.
Overall: 8/10


And that's all for today's post! I hope you enjoyed the post, thanks for reading, and I'll see you again next Thursday.

July 26, 2017

Wednesday: Work Sucks

Quick intro this week I just got back from work with an hour to spare before this went live.

NEWS: The Baby Sens unveiled their logo for the move from Binghamton to Bellville.

Having this as the primary logo makes me interested in the jerseys. Could we see the barber pole jerseys as the main set? Not a fan of the wordmark. 75%

In NHL news, the Tampa Bay Lightning are asking for feedback in preparation of creating a third jersey for the 2018-19 season. You can take it here. You will be entered to win one of 4 prizes, either a $50, $100 or $200 gift card to Tampa Bay Sports, an online retailer of Tampa Bay Lightning, Storm, Rays, Buccaneers, or collegiate merchandise. Or the grand prize which is a 2017-18 jersey.

VOTES: The HJC Open is coming to a close this week. Jake vs Brendan. YOU DECIDE! Plus the standard COTW, but don't sleep on that.


HJC Open Final vote (ends Friday @ noon ET)
COTW July 14-20 vote (ends Friday @ noon ET)


Brooks F: Chicago Wolves (AHL) Concept

This logo is TEN times better than the existing Wolves logo. Having more black helps this concept as well. I want these made immediately. There is nothing to hate about this. The wordmark mirroring the striping is brilliant.

Rating: 100%

Brooks F: Hershey Bears (AHL) Concept

I don't know how practical a cream base jersey is full time with a cream colored helmet. Regardless, it's cool how you were able to exclude white completely with this concept. The yokes work well. I'm not buying the uneven striping though. The dark jersey is easily the best of the two, because of how close the two darker shades of brown are to each other.

Rating: 89%

Chris W: Marathon Argos (Fictional) Concept

This is a bit of a complex concept, to say the least, as Chris proposes a team in a fictional league (Great Lakes Hockey Association). For a team based in Marathon, Ontario (Thunder Bay district), having a Greek theme totally makes sense and what team name makes more sense than Argos (or Argonauts if you want to be technical)? As such, Chris gives us Greek inspired striping to match with a very creative logo. One that I think looks awesome but at the same time, one I question in regards to complexity and practicality. Alternate logo seems better suited for a hockey jersey, with and without the creepy eyes.

Rating: 92%

Lucas D: Detroit Red Wings Concept

Shoulder numbers...... ugh. I see how necessary they are though, as Detroit goes with a red and white barber pole look, a fauxback favorite, along with a massive chest stripe to go with the Stadium Series D logo. The classic D would be better in my opinion, just to fit the theme of the concept. Otherwise no issue, except for the template translation I mentioned last week.

Rating: 82%

Matt G: 2019 Winter Classic (Boston vs. Detroit) Concept

While good in concept, I cannot for the life of me read any of those nameplates clearly from a distance. The numbers on the Bruins jersey are too large, as is the logo on the front. Presentation note, the Spoked B is missing its white inside the logo on the top. White pants for Detroit?

Rating: 70%

Vaughn R: Quad City Mallards (ECHL) Military Night Concept

I definitely see improvement in your work here Vaughn. I like this idea a lot, but I think it could be better only by moving the American flag patch to the shoulder. Gloves could use some green. That nameplate is slightly large, as is the ECHL logo on the back.

Rating: 'MURICA (76%)

The WINNER of my Concept of the Week Nomination is



Antoher week gone, another week closer to the Stabley Cap Tournament. The Facebook hockey comic series comes to life when four teams compete for the elusive Stabley Cap: The Nu Jerzee Devals, the Nu York Rager, The Washington Stabley Cap-itels and the Pittsberg Fils. Tickets are on sale here so come on over to Montclair, NJ to see me try and become a Stabley Cap Champion for Pittsberg, as the Eyelindurs were not available for me to play for. The event will also be streamed LIVE, more information on that later. Until then, I'll see you next week.

July 25, 2017

Tuesday: Us Jersey Nerds can't wait!

Hello again, and welcome, Hockey Fans, to this Tuesday's post! There's not a whole lot of news here in the off-season... We're just waiting for October! And I mean the Preds road jersey... But mostly the Road Jersey, I mean October! I mean I'm a little conflicted... Us jersey nerds are a little bit different than other hockey fans in that way... But that's ok!

Don't forget that we have our regularly scheduled COTW voting, as well as the HJC OPEN VOTING!!!! CHOSE THE CHAMPION!!! So ya know... Don't forget...

HJC Open Final vote
COTW vote (July 14-20)

On to the concepts!


Brooks F.- Kyrgyzstan (IIHF)
Brooks starts us off with a little trip to somewhere in the Far to Middle East... Kyrgyzstan!
  • I LOVE the chest pattern based on the flag! It looks great, and keeps the jersey modern for a non-traditional hockey country!
  • I also like the sleeve ends with the sun logo! 
  • The main logo reminds me a little too much of the Florida Panthers...
  • I also don't like the logo on the sock
  • And I believe that the IIHF outfitter is Nike, and not Adidas... 
  • Overall, the whole set is a little cluttered
My rating: A decent design for a non-traditional market, but it's a little busy... 7.5/10

Brooks F.- Vegas Golden Knights (90's NHL Series)
Our second concept of the day belongs to Brooks, and the Golden Knights!
  • A 90's series worked for all the other teams as they were all close or founded in the 90's, but with a name straight out of the 90's it works for the Golden Knights too! 
  • An Actual golden Knight logo looks good too! 
  • I like the armor-esque shoulder yoke!
  • The rivets in the pattern also looks good!
  • While the number font is supposed to be ridiculous, the 7 is hard to tell apart from the 2 on the shoulders
  • I also don't like the double gold color scheme... The back numbers would be hard to read on the gold jersey...  
My rating: This would fit perfectly in the 90's! But like most 90's jerseys, there's always some problems... 7.5/10

Lucas D.- Edmonton Oilers (NHL)
Next up is Lucas's Oilers Adizero concept!
  • I love the blue sleeve caps!
    • It's basically the old Blue jersey but with an orange body! Clever!
  •  I also like the Adidas collar here, it looks good! 
  • Blue numbers look good too
  • The name should have a thicker outline
  • White numbers would be easier to read for the TV numbers
  • The logo looks a little big on the real jersey mock-up
My rating: A much better update than what the Oilers actually rolled out with Adidas! 8/10

Lucas D.- San Jose Sharks (NHL)
Lucas also gets the next concept, which is another update for the Adizero jerseys, this time for the Sharks!
  •  I love the striping pattern! 
  • The sleeve length yoke on the road jersey is fantastic, and reflects the early 2000's jerseys!
  • Good logo choice! 
  • I also like that the Adi-Pentagon matches the color of the jersey!
  • I also like the elimination of orange in the striping pattern, and the return of silver!
  • Fantastic presentation!
  • The hem of the white jersey should have some teal...
My rating: A fantastic update for the Sharks! 9/10 and my COTW NOMINEE!!!!!

Vaughn R.- Vegas Golden Knights (NHL)
Vaughn has the next concept for the Golden Knights!
  • I like the sleeve length yoke pattern! 
  • I like the secondary logo on the end of the sleeve! 
  • I like the N&# font! 
  • The white jersey needs more grey. You shouldn't have a jersey completely missing a color.
  • The gold names are hard to read on both jerseys...
  • I'm also not sure why Under Armour is the manufacturer, and not Adidas...
My rating: These aren't half-bad, but the color balance isn't good, and these are a little bland... 6/10

Will S.- San Jose Sharks (PCHL What-If)
Will finishes off the day with a What-if concept for the PCHL, and the "Original" San Jose Sharks!
  • This is very realistic and a nice job on the research! 
  • The logo would have fit nicely in the 30's!
  • The teal from the logo doesn't match the teal on the sweater
  • I also don't like the wool stitched texture on the jersey. It darkens everything, and makes it look grey instead of white... 
My rating: While everything is realistic, the presentation isn't the best, and slapping a logo on an identical jersey isn't that much of a concept... 5/10

  Well that's all from me, you Tuesday writer, Chase! Come back for more!

July 24, 2017


Welcome to another Monday post!

There's no jersey news really at this point in the off season, though August tends to be a lot busier than I figured to pass the time we could look at this beautiful and I do mean BEAUTIFUL SO BAD IT'S GOOD logo I stumbled upon a logo for a Elite level youth spring hockey training team when trying to find out what number Pavol Demitra (RIP) wore with the PEI Senators.

Wow....I friggin' love this. Serious, please, make a concept for the PEI Riptide, it's like the shark is being powered by the waves of pure awesomeness.....and to top of that there are 5 colours on this logo...good look balancing that on a jersey.

Voting this week is really simple, we just have the normal COTW vote, simply go to the side of the page and pick your favourite out of the poll on the side of the blog. Votes are due Friday as usual.


HJC Open Final entries (due Tuesday @ noon ET)
COTW July 14-20 vote (ends Friday @ noon ET)

On with today's 7 concepts!


Calgary Flames Concepts (By: Cole W.)

+ I like the blend of eras in these jerseys. With the current amount of black seen here, the white C from the 90s, the red gear of the current alternate and 80s jerseys and the numbers of the previous script alternate, and everything goes together pretty well
+ Of the two of them, the white jersey (as with most Calgary jerseys) looks better
+ Nice work with the Adidas collars
+ Thanks for the notes on your concepts!
+ Good execution

- Pant logo is too high, as are the sock stripes
- The striping, particularly on the red jersey seem a little too thin
- The amount of yellow in the striping and yoke are make the yoke stand out
- Kind of would have preferred black gear, but I would have to see it on ice
- Where's that beautiful shoulder patch?

Rating: 7/10

Columbus Blue Jackets Concept (By: Lucas D.)

+ This isn't the first concept I've seen with that Blue Jackets logo with a chest sash, and it usually looks pretty solid
+ I'm surprised at how well this style of jersey translates to the Adidas look, even with the collar it still works well
+ Great execution

- My biggest problem with this concept is that one specific shade of beige, it reminds me too much of the Chicago '09 Alt, especially on the arms. Using the current shade of beige would work a lot better
- Numbers don't really do it for me, I'm not sure if the blockier alternate font or the rounded font would work better but
- Shoulder patch?

Rating: 7.5/10

Dallas Stars Concept (By: Lucas D.)

+  Nice job blending the original Stars jerseys with the current colour scheme and adding some improvements, especially where the numbers are placed
+The way the two shades of grey are placed, it makes the striping look beveled like the logo
+ Good logo choices on shoulders
+ Great execution

- Now some may like this, but that primary logo reminds me too much of the Texas Stars and the current primary would work better
- Wish the green on the striping was thicker

Rating: 8/10

Windsor Spitfires Concepts (By: TC Moore)

+ Very slick colour scheme here, I especially like the slightly darker shade of red used that goes well with the Maroon
+ Home and road are a Jets hybrid jersey on a more basic template and they look pretty solid
+ The alternate really steals the show! It reminds me what the team attempted in the early 2000s as an alternate
+ The modified Mickey Renault memorial logo honours their captain forever, but the addition of the W alternate logo to the bottom where the 18 was makes it more suitable as a primary instead of a shoulder patch
+ Good execution

- I agree with what BPoe said about the template, although here it's not too bad, but since TC mentioned he's switching templates it's all good
- The red pants on the red jersey is a tough one, I don't love it, but navy would mean too much navy on the white, and since whites are home in the OHL, it's fine by me, but a blue helmet would look better
-Another way to fix the colour balancing might be white numbers on the red jersey and red numbers on the white jersey, but the balancing isn't bad per-sey, just odd

Rating: 8.5/10 COTW Nom from me!

Team Canada Concepts (By: Brook F.)

+ Love the idea of the maple leaf under the Canada script, keeps it from looking college, but still has that classic look to it similar to the Winnipeg Falcons jersey in a way
+ Striping is solid
+ Good execution

- I'm not sure why, but the double red isn't really doing it for me here, especially on the white jersey, where the cuffs would look better if they were the lighter red, but black or even gold would look better
- The numbers here are a little too Maple Leafs like with that outline on them (even though I know they aren't the pre-edge Leafs numbers)
- Shoulder patch is just a repeat of the primary logo, I'm usually in favour of shoulder patches over none, but if you really wanted a leaf on the sides of the jersey, the arms would have been a better place

Rating: 8/10

Team USA Concepts (By: Brooks F.)

+ There's a lot of good ideas here, particularly in the striping and colour balancing
+ The stars in the arm striping remind me of the 1998 USA team's awesome shoulder patch, but done in a less 1998 way
+ The edits to the old USA logo are done very well
+ Great execution

-I appreciate what Brooks did with the Eagle logo, but it's probably one of my least favourite logos hockey USA uses. Again he's done it very well, but purely on a preference level, I would have used the WCoF shield or the USA font we're so used to
- Flag shoulder patches are a huge no no from me (Stupid Calgary), and I totally get why Brooks put them there, but they remind me too much at best of the EA Sports jerseys because the NHL games don't have the IIHF individual licenses and at worst like a certain NHL team who's very bad for keeping flags on their shoulders (and their farm teams)

Rating: 8.5/10

St. John's Ice Caps QMJHL Concepts (By: ME/Jets96)

It's my concept so it's automatically a 10....kind of. With the loss of the AHL Ice Caps, it only makes sense the QMJHL's Maritime Division should regain their Newfoundland team for the first time in a decade with the IceCaps acting like the Bulldogs and moving down to the CHL from the AHL. Striping pattern is meant to kind of mimic the script on the logo and yeah...tell me if you like it or not in the comments.