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February 17, 2011

Glen's NHL Rebrand BONUS!

For every jersey, there are rejected concepts. Here are the ones that I rejected when I did my rebrand.


ANAHEIM- I originally had these three jerseys completed and ready to go. Then came the Ducks Rebrand Competition, and I returned them to eggplant and jade. It looked so good that I decided to keep it. Here's what I originally came up with:

CALGARY- I wanted to use the white C with the yellow and black outlines, but I wasn't sure how to execute that. I eventually went with the 90's alt, but before that, I considered this:



EDMONTON- This is the matching jersey to the alt that I used in my Rebrand. However, the Oilers never used this jersey. I rejected it to go with blue and orange on the team's pre-Edge template.

MINNESOTA- Nothing special here. I took the Wild's current alternate jersey and replaced the wordmark with just the M. I then decided to make green the primary road colour and replaced this jersey with their current red jersey.

RANGERS- The final jersey of my Rebrand belongs to the New York Rangers. It's their current alt with an altered Lady Liberty crest. The jersey that I finally decided on was inspired by the Kitchener Rangers.

That's all for me. Thanks for all your kind comments. It's been a blast.

What do you think? Are any of them better? Comment below

2 comments:

Tex said...

Glen, loved your rebrand all the way, especially your true Pittsburgh gold Penguins concept. Like the Oilers reject and the Ducks white jersey.

Anonymous said...

I really like the Minnesota "M" logo. Simple, classy and to the point. I never liked the "Wild" nickname, though. This logo plays up the fact that they represent Minnesota, and not the fact that their nickname is the Wild which is a good thing.