HJC Open Banner Final

December 14, 2010

Glen's NHL Rebrand Part III

Is it already time for another Rebrand post? Actually, it's not, but I have an Current Affairs exam tomorrow. So, I decided to do it tonight.


CHICAGO- The Blackhawks logo looked like a crayon box. It had EIGHT different colours in it! (Yes, I counted them) So I went to an extreme. The only colours that the Hawks now sport are black, white, and red. This exact logo was actually used by the Springfield Indians of the AHL. The striping on the road red jersey is changed to match the home jersey (it's a pet peeve of mine, watch for it later in the series), but that striping pattern is preserved on the black alternate jersey.


COLORADO- They had it perfect. Then came the Edge jerseys. All I did jersey-wise was to revert them back to what they had before Reebok ruined their jerseys. The logo received a slight alteration as I added the jagged peak from the Colorado Rockies logo to their current mark. The burgundy alternate returns with the Bigfoot logo on the chest.


COLUMBUS- The Blue Jackets are one of the few teams that the Edge system actually improved. The only change that I made to their home/ road set is that I darkened the blue on the shoulders of both jerseys, like their first third jersey. The blue on the body and shoulders of the road jersey no longer matches. I brought back their original CBJ logo and placed it on on of the shoulders. For the alternate, I replaced all the baby blue with red, and got rid of the copy-cat circle logo. These are the BLUE JACKETS, not the Panthers or Penguins.


Just one more exam until freedom for three weeks! Freedom means more time for concepts!

Next week is DAL, DET, and EDM

(We are now nearly 1/3 of the way through this Rebrand- what's your favorite jersey so far?)

2 comments:

Ryan said...

I really like the black Chicago third. Except for the two colour collar.

Anonymous said...

Long time follower, to lazy to make an account though. I would love to see some skin color in the face to make it pop a bit. Love your work, wish the nhl would step it up.